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Battling for Partial Attention
This post first appeared on MITX’s blog as part of the September blog series, in which they asked writers to this question: “what is it going to take for marketers to catch up to consumers?” This post...
View ArticleHow Technology will Change Education for College Students
Leading up to our Future M session on How the Class of 2016 Will Change the World of Marketing, we conducted a mini-focus group with our college interns to better understand their mindsets. The next...
View ArticleMillennials’ Online and Offline Personalities
Leading up to our Future M session on How the Class of 2016 Will Change the World of Marketing, we conducted a mini-focus group with our college interns to better understand their mindsets. In this...
View ArticleHow Will the Class of 2016 Change the World of Marketing?
What’s it like to eat, sleep and breathe technology? AMP asked the Class of 2016 to answer this question at our Future M session. In the time it takes you to read this, they have switched electronic...
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Future M 2013 Recap
Last week, quite a few AMPers attended MITX's Future M, a conference that brings together marketing and technology innovators to contemplate and celebrate the future of Marketing. See below for a few...
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After Omni-Channel: Preparing for Digital Context – A FutureM Review
This post originally appeared on MITX’s blog. One of the most interesting seminars I was able to attend at FutureM was titled ‘After Omni-Channel: Preparing for Digital Context’? presented by Stone...
View ArticleMITX eCommerce Summit- Read All About It
On July 25th, several members of AMP’s Integrated Media team attended the MITX eCommerce Summit at Google’s Cambridge offices. The event featured speakers from different companies and firms sharing...
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